Two years of cancelled plans left Singaporeans with a backlog of things they were ready to make up for.

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So when the Singapore Grand Prix returned, Peroni turned the comeback into an exchange. Consumers could bring proof of a real plan they had missed during the pandemic, from tickets and emails to WhatsApp messages, and exchange it for a glorious pint of Peroni Nastro Azzurro at the event ground.

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A simple idea that turned cancelled plans into something worth celebrating, giving people a chance to finally get something back from the years they lost.