Singapore turned 60, marking a milestone not just to look back on, but to look forward.

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The SG60 campaign celebrates the values that have shaped the nation over six decades: multiculturalism, boldness and resilience. The campaign film captures a refreshed spirit rising among Singaporeans, brought to life through relatable moments and diverse faces from across the country.

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Alongside the film, a series of key visuals and interview stories spotlight Singaporeans contributing to their communities in their own ways, encouraging more people to step forward, share ideas and help shape the next chapter.