THE IDEA GRAVEYARD
IDEAS THAT GOT CLOSE. VERY CLOSE
Some ideas never make it out of the meeting room.
These are the ones that came really close.
THE WORLD’S FIRST TATTOOED CAR
MERCEDES-BENZ
The brief was to bring Mercedes-Benz’s “Grow Up” philosophy to life through something that challenged convention.
The thought was simple: if growing up is about defining your own path, what better canvas than something built to take you there?
The World’s First Tattooed Car imagined a Mercedes that travelled across cultures, with tattoo artists from different backgrounds leaving their mark on its leather interior along the way. Part cultural exploration, part automotive showcase, it was designed to turn the car into a moving story about identity, self expression and growing up without conforming.
ADOPT-CAYTION
SENTOSA
Finding the right dog to adopt takes more than a home visit. You need to know how you fit into each other’s lives.
So we wondered: what if the adoption homestay became a holiday?
Sentosa has beaches, nature trails, pet-friendly dining and hotels, making it the perfect place to discover a future fur friend in different environments. Adopt-caytion turns the usual homestay into a 3D2N island adventure, giving potential adopters and their dogs time to explore, bond and discover each other.
Because sometimes, finding your furever friend starts with discovering the life you could have together.
