2021 was a bit of a drainer. Working from home, endless gaming, over-exercising and trying to keep toddlers entertained all came with their own unique ways of draining your energy.

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As a new energy drink entering a market full of extreme sports and backflips, Solar Power took a different approach. Instead of chasing extremes, we positioned it as an all-natural solution to the everyday things that drain us.

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From sleepy students and eye-powered group projects to outdoor, social and TikTok, we turned everyday energy drainers into the campaign itself.

Solar Power. Good Energy Only.