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REDBULL
NIGHT HUNT

With the Singapore Grand Prix approaching, Red Bull wanted to turn its Formula 1 connection into something people could actually chase.

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Night Hunt hid five unique pieces of Infiniti Red Bull Racing memorabilia around Singapore, releasing a new clue every Friday and giving participants just 24 hours to find each one. They raced through the city, shared their finds on Instagram or Twitter, and entered for the chance to meet Daniel Ricciardo and experience the Grand Prix up close.

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A simple idea built around the thrill of the hunt, turning the excitement of F1 into a city wide game.

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